Connect ad spend to confirmed payments.
- Advertising
- Search campaign: $2,400 spent in the selected period.
- CRM
- 12 matched inquiries → 5 qualified → 3 signed deals.
- Payments
- 2 of those deals have confirmed payments totaling $8,600.
Review the search terms behind the paid deals. Prepare a small budget reallocation for review, with the attribution gaps and payment timing shown alongside it.
Hunter prepares the change. Your authorized reviewer confirms the amount, scope, and timing before it is applied.