Growth Control
Understand what attracts customers. Coordinate what happens next.
- Intelligence
- Research, channel signals, attribution, and reporting.
- Operations
- Outreach, nurturing, and workflows with clear owners.
The system behind
your growth.
Explore the modules, customer journey, connections, and data architecture that we configure around your business.
What implementation includesOne system.
Every next move.
Acquisition, conversations, and sales work better with the same context. Three connected elements carry the journey from first signal to commercial outcome.
CRM
Give every inquiry a next action.
- Twenty CRM · open-source core
- Contacts, companies, qualification, responsible staff, and deal stages. Built-in rules and workflows automate assignment and the next action.
- Cal.com · open-source core
- Calendar sync, availability, booking, reminders, rescheduling, and cancellations.
- Documenso · open source
- Reusable documents, signing requests, reminders, and signature status.
Business Phone
Calls, texts, AI summaries, and automated follow-ups — connected to your CRM.
- Quo
- Business numbers, routing, calls, SMS, and available transcripts.
- Conversation history
- Incoming inquiries, missed calls, call outcomes, and the next responsible person.
- Sales handoff
- Link conversations to the customer record and follow-up.
Marketing context reaches sales. Sales outcomes return to the marketing picture.
The right intelligence.
The right next action.
Three focused modules inside Growth Control. Each has a clear role; together they connect discovery, engagement, and follow-up.
Hunter.
Autonomous AI agent
PPC & acquisition
Your acquisition agent.
Strategy, execution, and control.
Hunter researches the market, defines your ICP, and turns strategy, hypotheses, offers, and creative ideas into campaigns. Its paid acquisition workflows span Google Ads, Microsoft Ads, Meta Ads (Facebook and Instagram), and Yelp. Local campaigns can reach nearby customers through Google Maps ads, location assets, and geographic targeting. Channels and campaign formats are configured for your business and the access available in each advertising account.
Then it stays on the account: monitors performance and budget pacing, reviews search terms, detects tracking breaks and weak creatives, and checks the platforms’ auto-applied changes. It proposes the next move with the evidence attached.
- Market research, ICP, strategy, and experiments
- Offers, creatives, campaign structure, and targeting
- Campaign launches and ongoing PPC operations
- Spend, performance, and conversion monitoring
- CRM-grounded decisions and a recorded action history
Written rules set the boundaries. Changes wait for human approval — with a Telegram handoff where configured. Hunter takes on the day-to-day work of a PPC manager while your team keeps control.
Research & ads integrations ↗Oscar.
AI agent
Social & channel operations
Your social intelligence agent.
Ask the channel. Understand the business.
Oscar brings self-hosted analytics, discovery, SEO, and supported channel operations into one agent. Start with YouTube performance — views, watch time, retention, audience, and traffic sources — then connect the other social channels and signals your business needs through direct platform APIs.
Ask an AI client in plain language instead of moving between dashboards. Compare channels, investigate a content question, build a bulk report, or prepare the next content decision. Metadata, captions, and channel-management workflows can join the same system where the configured integration supports them.
- Multi-channel analytics and content performance
- Discovery, SEO research, and audience understanding
- Supported channel, metadata, and caption workflows
- Bulk reporting and plain-language queries
- Commercial signals and inquiry context passed to CRM
A shared view of the channel replaces scattered dashboards and manual reporting. Permissions and available operations are configured per platform; social and review connections have their own rollout and access checks.
Social integrations & access ↗Marco.
Autonomous AI agent
Outreach engine
Your outreach engine.
Infrastructure. Signals. Conversations.
Marco builds the sending foundation first: secondary domains, SPF/DKIM/DMARC, mailboxes, warm-up, placement tests, sending caps, and reputation monitoring. The same control model is designed to grow from one mailbox to a large sending fleet. Campaigns wait until their senders clear the configured deliverability gates.
Then it looks for who to approach and when. Connect commercial databases, LinkedIn, company websites, job boards, directories, and public or first-party sources. Hiring, leadership changes, funding, website intent, and new permits can become targeting signals where the data is available.
Marco scores and deduplicates prospects, enriches contact and company data, researches the business, and prepares a short message in the sender’s voice. Email and supported LinkedIn sequences, follow-ups, reply triage, and CRM handoffs carry the conversation forward.
- Sending infrastructure and deliverability checks
- Prospect discovery, signals, scoring, and deduplication
- Company research, enrichment, and email verification
- Targeted campaigns and personalized sequences
- Scheduled reply triage, positive-intent alerts, and CRM handoff
Signals guide who and when. Research guides what to say. Infrastructure helps it arrive. Factual claims, pricing, and objection handling stay behind human review; every send and reply feeds the next campaign.
Plan Outreach infrastructureFrom first impression
to a paid deal.
Follow one customer while other conversations keep moving. Scroll through the journey to see how channels, AI assistance, and the sales team share the next step.Interactive example · fictional data.
From research to campaign execution.
Growth Control researches your market, identifies your ideal customer profiles, and develops the strategy, hypotheses, and experiments. Then it puts the plan into action: designs offers and creatives, configures campaigns, and publishes approved ads on the connected advertising platforms. Monitor spend and performance, propose changes under written rules, and use human-approved results to improve the next experiment.
AI CMO · PPC manager · HunterGoogle AdsMeta AdsMicrosoft AdsChatGPT AdsPinterest Ads
Real-time, closed-loop attribution.
Connect clicks and campaigns to qualification and the final deal outcome. Growth Control brings website events and CRM funnel progress together, then sends qualified-lead and won/lost signals back to the connected advertising platforms. This two-way feedback helps optimize targeting for the right ICP, refine audiences, and exclude unsuitable segments where the platform supports it. Keep the attribution context across landing pages, platform forms, and phone inquiries.
End-to-end analytics · CRM feedback · Two-way attributionGoogle AnalyticsTag ManagerMeta PixelGoogle tagPinterest tag
Every request becomes an inquiry.
Pages generator creates landing pages around your campaign and offer. A request from a landing page, a platform form, or a phone call enters the same inquiry flow. Carry the platform, campaign, audience, creative, UTM tags, and available click or native lead IDs into CRM so the request can be qualified, assigned, and traced back to its acquisition context.
Landing pages · Pages generator · Platform leads · Phone callsPhone callsEmailLanding pagesPages generatorPlatform forms
Qualified, with a clear next step.
Twenty brings the customer record together with Growth Control AI. Summarize and qualify the inquiry, assign an owner, and trigger the next action through automation. CRM rules and workflows handle qualification, assignment, and the next steps.
AI CRM · Qualification · AutomationTwenty CRMn8n
Turn interest into a meeting.
Book a sales appointment through Cal.com. Sync Google Workspace calendars, meet in Google Meet or by phone through Quo, and automate confirmations, reminders, and the meeting brief.
Appointment · Calendar booking · RemindersCal.comn8nQuoGoogle WorkspaceGoogle Meet
Prepare the right quote.
Auto-calculate a quote from your pricing rules, generate it with OpenAI or Anthropic, add human review and approval, or let your team prepare it from scratch. Use qualification and meeting context; CRM workflows control the next steps, while n8n connects external services where needed.
Auto-calculated · AI-generated · Human-approved · Manually preparedTwenty CRMOpenAIAnthropicn8n
Follow up automatically.
AI sends the follow-up, responds to routine questions, and keeps replies with the same deal. CRM rules and workflows coordinate timing and triggers; n8n connects communication channels and external systems. Exceptions go to the assigned owner.
AI automated follow-up · Marco · CRM automationMarco · Emailn8n
The customer says yes.
Record the accepted offer as a Won deal and return the outcome to marketing. The contract still awaits signature; payment remains separately tracked.
Won · Agreement accepted · Signature pendingTwenty CRMn8n
Make the agreement official.
Send the contract for signing through Documenso. Record the completed signature on the won deal, keeping the agreement and conversation history together.
Signed · Documenso · CRMDocumenson8n
Payment completes the journey.
Match the confirmed payment to the signed deal. Stripe supports the payment flow, while Mercury and Plaid provide the bank-side context for reconciliation.
Paid · Payment confirmation · ReconciliationStripeMercuryPlaid
Scroll to follow the journey
Google AdsMeta AdsMicrosoft AdsChatGPT AdsPinterest Ads
Google AnalyticsTag ManagerMeta PixelGoogle tagPinterest tag
Phone callsEmailLanding pagesPages generatorPlatform forms
Twenty CRMn8n
Cal.comn8nQuoGoogle WorkspaceGoogle Meet
Twenty CRMOpenAIAnthropicn8n
Marco · Emailn8n
Twenty CRMn8n
Documenson8n
StripeMercuryPlaid
Research the market, define ICP and strategy, then design and publish campaigns.
Quote preparation
Aster EventsSponsored
A space for your next great event.
aster-events.example
Aster Events
A space for
your next event.
Private celebrations.
Planned around you.
Private venueEvent planningFlexible dates
Tell us your date and guest count.
Plan your event
Alex TaylorPrivate event · 60 guestsConsultation requested
Calling Aster EventsBusiness line · Quo
Inquiry received
Qualification · AI CRM
A good fit.
A clear next step.
Alex Taylor · Private event
ICP matchHighIntent + event requirements
- 60 guests · scope confirmed
- Budget and timing reviewed
- Assigned to the sales team
Next: book a consultation
Sales meeting · Cal.com
You're booked.
Alex Taylor + Aster Events
OCTOBER14Wednesday · 2:30 PM30-minute consultation
Google Meet · invite ready
Calendar synced.
Confirmation and reminder scheduled.
Follow-up · Marco
Keep the
conversation moving.
Reply linked to your deal
AI handles routine replies.
Exceptions go to your team.
Quote accepted
It's a yes.
Alex Taylor · Private event
- Decision
- Quote accepted
- CRM stage
- Won
- Next step
- Sign the agreement
Contract ready for signing
Payment still pending.
Agreement · Documenso
Signed.
All together.
PRIVATE EVENT AGREEMENT
Venue + event planning
60 guests · Alex Taylor
Alex Taylor
Signature verified · document linkedSigned agreement saved
Next: confirm payment.
Aster Events · Quote
Your private
event.
Prepared for Alex Taylor
- Scope
- Venue + event planning
- Guests
- 60 guests
- Pricing
- Pending approval
Quote ready for review
AI draft · human approval required.
Aster Events · Receipt
Payment
received.
Alex Taylor · Private event
- Deal
- Won & signed
- Payment
- Confirmed
Receipt linked to the deal
Twenty + Growth Control AI
Illustrative CRM record
Waiting for an inquiry
No customer record yet- Platform
- —
- Campaign
- —
- Ad
- —
- Landing page
- —
- Owner
- —
- Quote
- —
- Signature
- —
- Deal
- —
- Payment
- Tracked separately
- Meeting
- —
View attribution details
Acquisition context
- Platform
- —
- Campaign
- —
- Ad set / audience
- —
- Ad / creative
- —
- Placement
- —
- Campaign ID
- —
- Ad set ID
- —
- Ad ID
- —
- Click ID
- —
- UTM source / medium
- —
- UTM campaign
- —
- UTM content
- —
- Destination
- —
- Inquiry route
- —
- Source record ID
- —
- CRM feedback
- —
Fictional campaign and identifiers. Available fields depend on the source and configured tracking.
Source context follows the customer.
From signal
to next action.
Your CRM handles business rules, workflows, and most sales automation. n8n is the communication and integration layer: connect external tools, route events and messages, and return replies or status updates to the CRM.
- Website formAn inquiry arrives
- n8nMatch & route
- Twenty CRMAssign a next action
- SlackNotify & collect a reply
- FeedbackUpdate the customer record
Illustrative workflow · no live messages or account data
Choose an event, then play the route.
Replies, callbacks, and source IDs preserve the conversation. Slack is optional; email, Telegram, and other supported channels can carry the handoff.
Your tools.
A shared context.
Connect the services that carry your customer journey. Access, supported operations, and readiness are verified for each integration.
Acquisition & measurement
Sales & communication
Core infrastructure
Explore the providers in the planned system.
Accounts, pricing & setupYour data.
The whole picture.
Connect the data behind acquisition, conversations, sales, and revenue in an infrastructure you control. Give your AI agents the business context to understand what happened and what to do next.
- Connected platformsAds, websites, social, outreach, calls, CRM, and payments.
- Synchronization adaptersCollect, validate, normalize, and preserve source context.
- Your data layerPostgreSQL for business records. ClickHouse for analytical queries. A private archive for history and source evidence.
- Analytics, AI, and actionsGrowth Control, Hunter, Marco, Oscar, and your MCP client use the connected evidence. Rules and approvals govern changes.
Configured architecture. Data coverage and refresh intervals follow each connected platform’s access and capabilities.
One customer journey.
Connect campaign and landing-page context with inquiries, qualification, quotes, won deals, and payments. Follow the evidence from acquisition to revenue.
AI with business context.
Metrics are calculated from connected datasets. Your agents analyze that evidence together, linking marketing performance to customer quality and sales outcomes.
Your infrastructure. Your data.
Keep the synchronized records, history, and analytical layer under your control. Add sources through adapters, retain exports, and change tools without giving up your business history.
Your workflow.
Your configuration.
Growth Control is customizable and extendable. Choose your modules, adapt CRM rules and workflows, and connect additional third-party tools that improve the process or bring new data into the system.
Tell us what you want to connect.
A new data source, a specialist tool, another communication channel, or a custom step in your sales process. Request the connection or change, and we can configure or build it around your workflow using APIs, webhooks, connectors, or supported imports.
Access and implementation depend on the external tool’s capabilities.